Revenue management
A pricing strategy that follows your hotel: dynamic room rates, occupancy, booking pace, booking windows, seasonal demand and event dates.
Your hotel. Our revenue desk.
We manage how your hotel rooms are priced and sold.
Revenue management, yield optimization and OTA operations for independent hotels. We monitor demand, occupancy, booking pace and competitors — then adjust rates and distribution throughout the month.
Professional revenue management.
Without another full-time hire.
- Revenue
expertise - Dynamic
decisions - A dedicated
partner
Illustrative scenario · not client results
At the revenue desk
Example revenue reviewEvery date. A considered decision.
16Fri
October
October
Occupancy62%
Current rate$112
Market$128–149
Raise to $129
17Sat
October
October
Occupancy84%
Current rate$139
Market$155–179
Raise to $159
18Sun
October
October
Occupancy39%
Current rate$119
Market$105–125
Offer at $109
Event weekendBooking pace: strong Competitors: selling outIncrease rates + 2-night minimum
Hotel Yield BoardIllustrative decisions, not a software interface or a forecast.
Pricing a room
is a moving target.
A room that goes unsold tonight cannot be sold tomorrow. But selling every room too cheaply leaves money on the table, too.
The best rate changes with occupancy, remaining inventory, booking pace, lead time and cancellations. Weekdays, weekends, seasons, local events and competitor rates all change the picture.
The objective isn’t maximum occupancy.
It’s maximum room revenue.
Rate×Occupancy×Timing
The right rate for the rooms you have left, at the right moment.
Full isn’t the whole story.
Illustrative comparison · 100 rooms, one night
Hotel A
100%occupancy
- Average daily rate
- $90
- Room revenue
- $9,000
Hotel B
85%occupancy
- Average daily rate
- $125
- Room revenue
- $10,625
A full hotel isn’t automatically an optimally priced hotel.
Airlines optimize every seat.
We optimize every room.
The shared principle is simple: sell perishable inventory at the right price for the demand you have. An unsold room loses its value when the night has passed.
That can mean starting higher and lowering rates as the stay date approaches, using last-minute deals to sell remaining rooms. When demand strengthens, the right move may be the opposite. We actively manage both.
Start with room to earn. Respond when bookings slow.
60 days out$169
Open at the planned rate
30 days out$159
Booking pace is soft
14 days out$139
Reposition against the market
7 days out$125
Publish a targeted offer
2 days out$119
Last-minute deal on unsold rooms
We may open at a higher rate, then reduce it or publish a targeted last-minute offer when remaining rooms need more demand. Discounts are reviewed against the net room revenue they leave behind.
Up, down, or hold.
The objective is maximum room revenue.
Offers, rates and restrictions depend on your property.
Your rate doesn’t
exist in a vacuum.
We monitor comparable hotels, room categories and stay dates — not just the lowest price on a screen.
Competitor sell-outs, price movements, weekends, events and changing booking windows help us understand local demand and where your hotel should sit.
Market context turns a rate
into a considered decision.
A market worth watching.
Illustrative rate review · same stay date- Your hotel
- $119
- Comparable Hotel A
- $149
- Comparable Hotel B
- $154
- Comparable Hotel C
- $169
Your occupancy 78%Demand High
Our next moveIncrease to $149
A simplified example; decisions also consider booking conditions, room differences and pace.
Your outsourced
revenue desk.
We actively manage how hotel rooms are priced and sold. From the commercial decision to the change in your system, we do the work.
Yield management
Adjust prices and booking restrictions as demand and remaining inventory change. Make each room, on each date, work harder.
Competitor monitoring
Track relevant hotels, room categories, price movements and availability to understand your position in the market.
OTA management
Hands-on Booking.com, Expedia and agreed additional channel management, including account optimization and troubleshooting.
Promotions & restrictions
Review Genius, mobile and member discounts, promotional offers, minimum stays, rate plans and booking conditions.
PMS & channel management
Administer rates, inventory synchronization, room and rate-plan mappings, system configuration and availability.
Distribution
Manage how your rooms and rates appear across online channels, with a considered balance between reach and distribution cost.
Reporting
Straightforward reporting on commercial performance, actions taken, problems resolved and opportunities ahead.
Built for independent properties with approximately 10–100 rooms.
Boutique and family-run hotels, B&Bs, guesthouses, aparthotels and small hotel groups.
The right offer.
For the right dates.
Setting the room rate is only part of the job. We create and publish promotions on your agreed OTA channels, monitor how they perform, and adjust or remove them as demand changes.
Last-minute deals can help sell remaining rooms. Early-booking and longer-stay offers can support future demand. Mobile, member and Genius discounts need careful review so overlapping offers don’t erode your rate.
We manage the offer from setup to switch-off.
Review my hotelAn offer with a purpose.
Illustrative promotion planQuiet midweek dates · Rooms still availableA last-minute offer,
with the details considered.
with the details considered.
- 01
Choose the opportunity
Identify soft dates and eligible rooms. Check booking pace, competing rates and the revenue after discounts and OTA costs.
- 02
Build & publish the offer
Set the discount, booking window and stay dates on the OTA. Review exclusions, restrictions and discount stacking before it goes live.
- 03
Monitor, adjust, switch off
Follow pickup and remaining inventory. Refine the offer, or withdraw it when the rooms no longer need the incentive.
A targeted incentive. A considered net rate.
What we’re
watching for you.
Revenue management is an ongoing responsibility. It’s noticing a change, deciding what it means, and doing something about it.
Our work runs through pricing, promotions, restrictions and the operational details that keep rooms available to book.
Discuss my propertyA note from the revenue desk
Sometimes it’s a last-minute offer.
Sometimes it’s a mapping fix.
Both matter to your revenue.
Behind the scenes
Illustrative activityWeekend occupancy reached 74%Rates increased
Competitor rates moved +$18Pricing reviewed
Local event demand detectedPeak dates repriced
Expedia inventory mismatchCorrected
Last-minute Booking.com offerPublished
Event weekend3-night minimum added
Weak Tuesday booking paceRate adjusted
Nearby competitors sold outRemaining rooms repriced
Incorrect room mappingCorrected
Last-room availability issueResolved
Examples of managed work, not a live feed or software product.
A considered start.
Continuous management.
You bring the knowledge of your property.
We bring the revenue desk.
We review
We look at your rates, occupancy, Booking.com, Expedia, PMS, promotions, restrictions, competitors, inventory and distribution.
We set the strategy
Together, we agree on your competitor set, pricing position, commercial priorities, required access and responsibilities.
We manage
Throughout the month, we monitor demand, booking pace and competitors, then adjust rates, inventory, promotions, restrictions and OTA configuration.
You stay informed
Straightforward reporting explains performance, actions taken, problems found, important developments and opportunities.
Expertise that
gets to work.
Professional revenue management without adding another full-time role.
Revenue at the center
We’re not simply OTA administrators. Revenue and yield management guide the service.
Hands-on, by design
We implement changes ourselves, rather than sending reports that leave your staff with more work.
Market-aware decisions
Demand, booking behavior and competitors inform the rates and restrictions we manage.
Revenue-linked pricing
Our fee scales with the OTA business we’re responsible for.
Independent advice
We’re not selling a particular PMS, channel manager or OTA.
Sized for your hotel
An experienced commercial function for independent properties that don’t need another full-time hire.
The OTA brings the booking.
We manage how your hotel performs on the OTA.
Booking.com / Expedia
Your distribution partners.
- Marketplace demand
- Traveler acquisition
- Booking infrastructure
- Distribution
Hotel Optimizers
Your commercial management team.
- Pricing and yield management
- Competitor and promotion monitoring
- Inventory, PMS and channel oversight
- OTA administration and commercial decisions
Different responsibilities. Separate fees. A distribution strategy that considers both the value and the cost of every channel.
Simple pricing that
scales with your hotel.
One monthly management fee. Two clear parts.
Base management fee
$200/ month
+⅓ of OTA commissionsRevenue-linked management fee
If Booking.com charges 15%, our variable fee is 5% of the Booking.com room revenue we manage.
Get a free revenue reviewNo percentage of direct bookings.
A month, worked out.
Illustrative example in USD- Managed OTA room revenue
- $20,000
- OTA commission @ 15%
- $3,000
- Our revenue-linked fee ⅓ × $3,000
- $1,000
- Base management fee
- + $200
- Total monthly
Hotel Optimizers fee - $1,200
Our management fee is additional to the OTA commission. The base fee is always added to the revenue-linked fee.
Why a base + revenue-linked fee?
The base fee covers monitoring, account administration, communication, PMS and OTA maintenance, reporting, and ongoing commercial oversight. The variable component scales with the OTA business we’re responsible for.
For every $3 you pay the OTA in commission, our variable management fee is $1.
| OTA commission | Our variable fee* |
|---|---|
| 12% | 4% |
| 15% | 5% |
| 18% | 6% |
*Of managed OTA room revenue. The fee follows actual OTA commissions paid, not a claim that we caused every booking.
Base prices are fixed local prices, not live exchange-rate conversions. The example uses your selected currency; actual revenue-linked fees follow the currency of the managed OTA business. Scope, billing treatment and any applicable taxes are confirmed in your agreement.
Your rooms are fixed.
Their price doesn’t have to be.
We’ll review your current rates, competitors, OTA setup and distribution and show you where we see opportunities.
Get a free revenue reviewTalk to us